There’s a lot of noise out there — A.I. homogenized melodies flying past on a scroll, complete thoughts truncated, chopped tiny clips.
There’s nothing wrong with that. There’s a time and place for background music - elevators, nightclubs, the mall, Pringles commercials. Platforms like Spotify are perfect for that as well. You put something on and keep life moving.
But sometimes it feels like we’re not using all this new technology the way we could. There are more ways than ever to make music travel faster — but how about making the frequency travel further, deeper.
Growing up, I’d throw on an album, lay back on the bed or the couch, and just listen. Start to finish. Reading the liner notes. Reading the lyrics. Finding out where it was recorded, who played on it, soaking in the photos from the recording sessions. You didn’t just hear the music; you lived inside it, and it spoke to you. When a song from that record happened to pop up on your favorite local radio station, it felt like a small win, a little reminder that maybe today wasn’t so bad after all.
What if we could run the tape back? What if that kind of experience could exist again, but with all the new media technologies we have now?
A place you can step into when you want a break from the daily grind. Where the songs breathe. Where the stories behind them - whether extraordinary or just a common moment from an average day - aren’t reliant on an algorithm to be heard by the humans that care. Where the connection between artist and listener feels a little closer to the way it used to be. Major streaming platforms are here, they’re convenient, and they'll always have a place. But there's also room for something deeper.
New music. Same-ish Cookie.
June 20th, 2025.